Discover the story behind Jon Basíl, a black-owned tequila brand that’s more than just a drink – it’s a tribute to lineage and authentic experiences.
Tequila, a beverage often associated with wild college parties and fleeting memories, finds itself elevated to an art form when seen through the eyes of Duo U, the co-founder of Jon Basíl Tequila. For many, tequila’s allure is in its intricate crafting process. When truly understood, it becomes less of a shot and more of a sipper, each taste revealing the painstaking effort put into its creation.
In a recent episode of “Securing the Bag”, Duo U shed light on his journey with Jon Basíl. While his college years introduced him to the basics of advertising and business, his true calling lay in the realms of music, film, fashion, and ultimately, spirits. Duo U sought a brand that resonated with his experiences and community. He desired a spirit that truly represented the authenticity of his roots. And so, after years of diligent learning and collaboration with industry giants, Jon Basíl Tequila was born.
The brand’s moniker, Jon Basíl, carries profound significance. ‘Jon’ is a tribute to Duo U’s grandfather, while ‘Basíl’ honors his father’s Godfather, a man who played a pivotal role in his dad’s journey from Nigeria to Chicago. Every sip of Jon Basíl is a salute to the sacrifices of those who paved the way for the present generation.
On a larger note, when asked about a key ingredient for a better Black America, Duo U emphasized the importance of understanding one’s history. Drawing from a youth program he was involved with, which took students from Chicago to Ghana, he highlighted the transformative power of reconnecting with one’s roots.