The black-owned business sector in Charlotte is experiencing remarkable growth, positioning the Queen City at the forefront of a national trend. Today, we explore this narrative through the dynamic story of Demetria Hockday and Jessica Davis, co-owners of Pop Media, a thriving marketing and filmmaking LLC.
Haad and Davis, akin to influential figures like Isa Rae and Shonda Rhimes, began their journey with a vision. Pop Media, a creative hub for storytelling, has become a testament to their dedication. Whether unraveling the tales of colossal corporations or capturing the essence of small businesses, these storytellers thrive on the narratives beneath the surface.
Their latest venture, “Art Bridges,” documents the use of federal pandemic funds in Forsyth County, unfolding against the backdrop of Charlotte’s Camp North End, where many small businesses, including Pop Media, have found their home. Unbeknownst to them, their work contributes to an astonishing statistic – in Charlotte, the proportion of black-owned businesses doubles the national average, defying the national figure of a mere 3%.
In a city where community thrives on word of mouth, Davis reflects on the growth and hopes it continues. Haad emphasizes the ongoing need for visibility, a sentiment echoed by many black entrepreneurs. Charlotte, with its unique status among the six metros outpacing the national average, holds promise for businesses often overlooked.
As Haad stresses the importance of being both a teacher and a student in the entrepreneurial journey, the story of Pop Media becomes an inspiration for aspiring business owners. The journey is not just about reaching a destination but contributing to the community’s narrative.