Empowering Women of All Body Types to Feel Confident and Sustainable in Their Activewear Choices
In the heart of Metro Atlanta, a local black-owned business is making waves in the realm of wellness and fashion. The mission? To ensure that everyone, regardless of body type, feels comfortable and confident in their workout space.
Allen and Shon introduced us to the visionary behind this enterprise, Tia Robinson. With a passion fueled by personal experience, Tia recognized a gap in the market for inclusive activewear. As someone who was actively involved in various fitness activities, from dance to yoga, she found it challenging to locate workout attire that catered to her body type.
But Tia wasn’t just interested in filling a gap. She wanted her clothes to resonate with values. For her, it wasn’t merely about looking good but also about doing good and feeling good. Sustainability became a cornerstone of her brand. Opting for recycled materials and sustainably produced fabrics, Tia’s venture, Vertical Activewear, has grown exponentially. This growth hasn’t been limited to just clothing. Today, the company offers manufacturing services for influencers, other retail brands, and local businesses.
All this with a single goal in mind: empowering people to walk into any room with confidence and purpose. For Tia, this venture is personal. “I felt isolated,” she shares, reflecting on times when she felt wellness wasn’t designed for her because she didn’t fit the conventional mold. With Vertical Activewear, she’s changing that narrative, one piece of clothing at a time.
Source: Atlanta News First